How to Plan and Execute Your Demand Based Build-Out

Fispa Live > 2017 Sessions > How to Plan and Execute Your Demand Based Build-Out

How to Plan and Execute Your Demand Based Build-Out

Date:  Wednesday, February 7

Time:  10:45-11:10

Room:  LaFitte B

Presenters:  Stewart Linsmith @ Vetro FiberMap, Anders Lindehall @ COS Systems, and  Kurt Wolterstorff @ MarketBroadBand

One of the most rewarding, but also riskiest tasks for any ISP is investing in expansion into new areas. If you reach high take-rates you will have added plenty of new revenue without the need to add much more staff, which means higher profits. On the other hand, if you don’t get the customer’s you need it can be a disaster. In this session experts within demand aggregation, broadband marketing and fiber design will explain how a combination of tools for neighborhood based pre-sales campaigns, pin-pointed marketing campaigns and fiber design will enable you to very effectively plan and execute your next expansion without the risk of not getting the take-rates you need to be successful.”

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