Date: Monday, February 5
Time: 5 – 6
Room: LaFitte B
Speaker: Jaymie Scotto Cutaia @ Jaymie Scotto & Associates (JSA)
2018 is already beginning with a bang– like a treadmill stuck at the fastest level. It’s a daily challenge to remind ourselves as the decision makers of our companies to shift back to second gear, to take the time to not work ‘in’ the company but focus on how to better implement and/or leverage systems and practices that can make the company more efficient. The good news is that there has never before been so many tools at our fingertips, including smart marketing platforms, on-demand reporting, and even social media. But who has time to even consider, approve and then deploy an actionable strategy, never mind the tools to ensure it’s working? JSA, the PR, marketing and event planning firm for telecom, has compiled THE Marketing Playbook, including some free and easy tips, to shift from reactive to proactive marketing, lead generation and reporting. Join Jaymie Scotto Cutaia, CEO of JSA, as she reveals her suggested ‘Top 8 Plays for 2018’, including FISPA member use cases and sample data analysis. This will be an interactive discussion with audience questions and suggestions very much welcome.