Marketing Bundles to Compete

Fispa Live > 2017 Sessions > Marketing Bundles to Compete

Marketing Bundles to Compete

Date:  Wednesday, February 7

Time: 10:15 – 10:40

Room:  Orleans

Presenter:  Peter Radizeski @ RAD-Info

Triple Play all looks the same. Everyone sells it. That makes it a Commodity that will be judged solely on Price. This happens in fast food, in household products like toothpaste and detergent and it happens in telecom.  Bundles and product packaging is about making an apples to oranges comparison.  This session will discuss Bundling to Compete against the Duopoly.

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